In this episode, Angelica sits down with Liv Rife, CEO and owner of Muse Media Mgmt to talk about her not so normal journey to starting her own marketing agency at 26 years old.
Liv Rife is the founder and CEO of Muse Media MGMT, where she combines strategy, storytelling, and creativity to help brands build meaningful connections with their audiences. She believes great marketing goes beyond beautiful content. It starts with understanding people, telling authentic stories, and creating experiences that leave a lasting impression.
Liv earned her Bachelor of Science from the University of South Florida. Before launching Muse Media MGMT, she spent years in the professional dance and entertainment industry, an experience that shaped her creativity, discipline, confidence, and eye for detail. That unique background continues to influence the way she approaches business, leadership, and marketing today.
Working with businesses across hospitality, wellness, fitness, and lifestyle, Liv is passionate about helping brands grow through intentional strategy, compelling content, and genuine human connection. She believes strategy should meet soul, and that the smallest details often make the biggest impact.
What you will hear in this episode:
Liv’s origin story
How growing up an athlete shaped her
Why she chose not to stay in the family business
How she found her passion in marketing
Lessons learned in starting her own business
How she silences the noise
Finding confidence in herself and her business
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Connect with Liv: @oliviafaithrife
